Professional market research plan for Bounce Fitness

Research on competition•Comparing consumer attitudes to an organisation•Services and those of competitors•Identifying frequency of use of competitors products and services•Identifying key competitors and their strengths•Measuring awareness

Research on consumers•Developing detailed consumer profiles•Identifying changes in attitudes and behaviour patterns•Identifying existing , potential or lapsed consumersResearch on place•Identifying attitudes towards location•Identifying cooperative opportunities for distribution of information or services•Identifying demand for products or services at other locations Research on pricing•Identifying attitude towards pricing•Identifying cost•Testing alternative pricing strategies•Research on products and services•Evaluating competitors products•Evaluating consumer attitudes towards presentation and packaging•Identifying potential new products or services or ones which may be at the end of their life cycle•Measuring attitudes towards existing products or services Research on promotion

•Measuring advertising and promotion effectiveness•Testing alternative massages•Testing and comparing different media options

Project 2

Implement, monitor and evaluate the market research plan for Bounce Fitness.

A.Develop a detailed ,realistic implementation program

•Includes an implementation strategy for the identification , selection , contracting and monitoring of all external consultants•Defines and communicates clearly all priorities, responsibilities, timelines and budgets, along with all personnel involved•Outlines all resources required, where and how they would be obtained, along with associated costs and conditions.

Part BConduct an information session for contractors•Instruction to your researchers in regards to their role and your expectations•Documentation and submission procedures•Communication strategiesPart CEvaluate the research process and findings•Evaluate the usefulness of the findings in terms of relevance to initial objectives•Evaluate the marketing research methods used•Suggest any adjustment required as a result of the evaluations•Provide a modified research and implementation plan that reflects the adjustments you would make

B1.Statement of market research needs2.Include research objectives3.Include project scope4.Identify the specific data required, including how it will be gathered , quantified and processed5.Include estimates of time lines and castings6.Include all required forms and recording instruments for each research method chosen